<aside> 📌 Online food application that serves as a convenient bridge, connecting customers with a variety of service providers to satisfy their culinary cravings.
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<aside> 🎯 B2B&C
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In the competitive food delivery industry, Cufoodz grappled with low engagement and orders on its website. Recognising the need for a strategic turnaround, they hired me as the lead designer. After thorough data analysis, I recommended few changes. Cufoodz embraced this strategy, signalling a significant shift towards prioritising the launch of a new product.(change this)
The business model and strategies of Cufoodz had several issues. These included a lack of transparency, unclear future goals, and a web-first approach. The use of non-linear databases made data analysis difficult. These problems resulted in a low retention rate and a failure to attract new users, ultimately leading to a loss in brand integrity and competitive edge.
Following data analysis and stakeholder interviews, we advised Cufoodz to adopt a mobile-first approach, differentiate from competitors, and transition to a linear database. These changes are expected to increase the retention rate by 20% and attract new users and service providers.
Team management
Business Strategy
Stakeholders engagement
User Research
Interface design
Testing
Visual design
Prototyping
Collaborating with developers
Mr. Sai Hemanth
Ms. Ayesha Khan
Mr. Aniket Savita
Ms. Aishat Tinuoye
12/2023 - 03/2024
CEO - Mr. Arpit Vijay